Trail Promotion and Programming

  • Trail Events 101: This document was created by Michigan Trails for an event seminar hosted by West Michigan Trails. It is a master list of how to create an event and covers the following topics;  Who, What, Where, Why & When, Planning an Event Agenda, Planning Steps, Transportation, Venue, Safety Plan, Budget, Signage & Trail Marking, Refreshments & Restrooms, Sponsors, Entertainment, Marketing & Promotion, Staffing & Volunteers, Pricing the Event, Registration and Post Event Follow Up. If you would like to schedule a seminar with us on Trail Event Planning, please email us, we’d love to talk with you to see how we can assist.
  • Sample Event Planning Checklist: Active Network offers a sample checklist as a starting point for planning your own event. Customize it to meet the needs of your trail event, race, charity event or any other type of activity.