As outdoor recreation continues to grow, so does our responsibility to increase investment, protection, and accessibility to our trails, parks, and open spaces that make it all possible.

“Outdoor recreation is a cornerstone of Michigan’s economy, but its value goes beyond dollars,” said Andrea LaFontaine, Executive Director of Michigan Trails & Greenways Alliance. “To sustain this growth, we must invest in protecting and enhancing these spaces.”

Every trail, park, and natural space plays a role in the lives of Michiganders. They’re places of adventure, connection, and economic vitality. But they need care to thrive.

“This is our moment to ensure Michigan’s outdoors remain accessible, healthy, and thriving for future generations,” said Jonathan Jarosz, Executive Director of Heart of the Lakes. “Whether it’s investing in open spaces, expanding trail systems, or creating equitable access, we all have a part to play in sustaining this momentum.”

“The outdoor recreation industry is more than just a source of joy and connection to nature—it’s a powerhouse for our local economy,” said Nichole Fisher, mParks Executive Director. “This data underscores the critical role parks and recreation professionals play- from designing accessible trails to managing safe and sustainable spaces, their work not only enriches lives but also strengthens our local economies and communities.”

Michigan’s outdoor economy is more than a success story — it’s a call to action. From paddling the Great Lakes to hiking wooded trails, these experiences drive a sense of purpose and community that’s uniquely Michigan. Let’s keep building a future where the outdoors continues to inspire and strengthen both people and the economy.